Project details
Brand
Nat Geo
Category
Innovation
Design
Technology
Free solo climber Alex Honnold achieved his lifelong dream: climbing the 3,200-foot El Capitan in Yosemite National Park without a rope.
![](/telas.d0257c32.jpg)
For the documentary launch we created an interactive experience and built a website that encouraged users to "climb" by moving upwards using stairs or building elevators so we could track how high someone would go using their smartphone altimeters.
![](/player.588cb223.jpg)
Each new meter gone up would unlock a new exclusive minute in the documentary, before the movie premier was released across the globe.
![](/c.ab0d48a9.jpg)
Results
- 24.512m climbed using the website
Academy Award for Best Documentary Feature (Oscar 2018)
- 7x Emmy Awards (2018)
- BAFTA Best Documentary Award (2018)