TRIP BOOK SMILES

First book where the story takes place exactly where the reader is.

Project details

Client

Smiles

Agency

FCB Brasil

Category

Mobile application

Technology

IOS

Android

.NET

Most travellers agree that the best holiday read reflects their destination. Having this in mind, the new app Trip Book Smiles adapts its content to the reader's location using GPS. The story, written by the Brazilian author Marcelo Rubens Paiva, incorporates details from cities including Rio de Janeiro, Buenos Aires, London, New York, Paris and Rome.


The first geo-location based story of its kind, the new technology is aimed specifically for travellers in their quest to get under the skin of a destination. Trip Book Smiles promotes a journey through literature.

Results

Rio 2016

Speaking
Exchange

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