Purina

Dog Walker

Connecting dogs and people who need to walk.

Project details

Brand

Purina

Category

Idea

Design

Technology

Campaign

Purina's passion for pets goes beyond pushing pet nutrition forward. Why not take care of pets when their owners aren’t able to do it?

We created a way to solve this equation: Dog Walker Fit Program is an app that connects home alone dogs and people who want to get in shape.


Dog owners register their pets in the app and participants of Weight Watchers download the app and choose available dogs to walk by geo-location.


Before the first walking session, all the walkers complete a basic class of Dog Walking and receive a password to access the app.

Results

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Interrupted

Speaking
Exchange